How to Get Approved for Walmart Marketplace and Start Selling Fast
How to Get Approved for Walmart Marketplace and Start Selling Fast
Walmart Marketplace is becoming one of the most lucrative e-commerce platforms for sellers looking to expand beyond Amazon and Shopify. With millions of shoppers and lower competition compared to Amazon, Walmart Marketplace offers a great opportunity for online sellers. However, getting approved to sell on Walmart is more challenging due to its strict requirements. In this guide, we’ll cover how to get approved for Walmart Marketplace quickly and start selling successfully.
Understanding Walmart Marketplace and Its Advantages
Walmart Marketplace is an open platform where third-party sellers can list their products on Walmart.com. Unlike Amazon, Walmart does not charge monthly seller fees, making it a cost-effective platform. Sellers benefit from Walmart’s brand reputation, high customer trust, and in-store pickup options, which drive more sales. However, Walmart is selective about who it approves, prioritizing sellers with strong fulfillment capabilities, quality products, and competitive pricing.
Meeting Walmart Marketplace’s Eligibility Criteria
To get approved, you need to meet Walmart’s eligibility requirements. Walmart prefers established e-commerce sellers with a proven track record. You must have:
A U.S. business tax ID (EIN) and a registered business.
A history of selling on other platforms like Amazon, eBay, or Shopify.
Competitive pricing and reliable fulfillment methods.
High-quality products with excellent customer reviews.
Compliance with Walmart’s policies on pricing, returns, and customer service.
If you are a new seller without a strong sales history, it may be difficult to get approved immediately. However, demonstrating a well-structured business plan and strong supplier relationships can improve your chances.
Steps to Apply for Walmart Marketplace
The application process is straightforward but requires careful attention to detail. Follow these steps to apply successfully:
Create a Walmart Seller Account: Visit Walmart Marketplace’s official website and complete the online application form.
Provide Business Information: Enter your business details, including tax ID, address, and contact information.
Submit E-Commerce Experience: Highlight your experience selling on other platforms, including sales volume and customer ratings.
Upload Product Catalog Information: Walmart requires details about the types of products you intend to sell.
Choose a Fulfillment Method: Decide whether you’ll fulfill orders yourself, use a third-party logistics provider, or enroll in Walmart Fulfillment Services (WFS).
Agree to Walmart’s Policies: Review and accept Walmart’s seller agreement and terms of service.
Wait for Approval: The approval process can take anywhere from a few days to a few weeks. Ensure all submitted information is accurate to avoid delays.
Optimizing Your Walmart Seller Profile for Fast Approval
To increase your chances of approval, optimize your Walmart Marketplace application by providing accurate and professional details. Ensure your pricing is competitive, your product catalog meets Walmart’s standards, and you have a fulfillment strategy that guarantees fast and reliable shipping. Having an established presence on Amazon or Shopify with positive customer reviews can strengthen your application.
Listing Your Products and Optimizing for Sales
Once approved, it’s time to list your products and start selling. Optimize your product listings by using SEO-friendly titles, high-quality images, and detailed descriptions. Walmart’s algorithm prioritizes competitively priced products with fast shipping options, so consider using Walmart Fulfillment Services (WFS) for better visibility and customer satisfaction.
Marketing Strategies to Boost Your Walmart Sales
To drive traffic and increase sales, implement effective marketing strategies. Use Walmart Sponsored Products to run pay-per-click (PPC) ads and boost product visibility. Optimize your listings with relevant keywords and high-quality images. Additionally, consider promoting your Walmart store through external marketing channels like social media, email campaigns, and influencer collaborations.
Managing Orders and Providing Excellent Customer Service
Walmart values customer satisfaction, and maintaining a high-performance seller account is crucial for long-term success. Ensure timely order fulfillment, quick response to customer inquiries, and a hassle-free return process. Maintaining a high seller rating will improve your chances of winning the Walmart Buy Box, increasing sales and visibility.
Final Thoughts
Getting approved for Walmart Marketplace requires preparation and a strong e-commerce background. By meeting eligibility criteria, optimizing your application, and implementing the right marketing strategies, you can start selling quickly and scale your business on one of the fastest-growing online marketplaces. Walmart’s commitment to quality and competitive pricing makes it an excellent platform for long-term success. If you’re ready to expand your e-commerce business, Walmart Marketplace is a great opportunity to tap into a new customer base and drive consistent sales.
